Benidorm, the town of contrasts

Buildings that touch the sky, 200 days of sunshine a year, multiculturalism, a vibrant atmosphere, an oasis of serenity. Benidorm has got many - sometimes contrasting - facets that are calling out to you. To come and experience its age-old traditions. To explore its beautiful landscapes. And to discover what Marina Baixa is all about. 

Throw yourself into historic Benidorm to discover the town’s past, which is strongly connected to the fishing families whose love of the Mediterranean has been passed down from generation to generation. As you wander quaint streets, you will be transported back to yesteryear, whose mark is still very much present today. 

Benidorm is, perhaps, best known for its beaches. Levante and Poniente are the most popular, but there are plenty more to be discovered. What would you say if we told you that far from the lively seafront promenade there are little slices of paradise that are beckoning you to come and explore? 

Tío Ximo and Almadrava are two wild coves defined by crystal clear waters, spectacular vistas and a sense of total tranquillity. The seabed here is also fantastic, making it a mecca for divers. 

And that’s just the start. Mal Pas cove is another little oasis located in the town. A Mediterranean air breathes on this pretty stretch of sand where you can pleasantly while away the hours gazing at the waves gently lapping the shore.

And then there is Benidorm Island, which glistens off the coast. A symbol of the destination, this little islet is home to some great historic and cultural treasures, as well as impressive marine life. Lovers of scuba diving, this is the place where adventures begin.

And then, when you thought that it couldn’t possibly get any better, the magic hour arrives. An instant that will give you goosebumps. An instant that you could blink and miss if you’re not careful. An instant that is best enjoyed from Balcón del Mediterráneo. As the sun slowly sinks behind the horizon, a haze of reddish hues creates a spectacle that reflects on the sea waters. An unforgettable memory you will cherish for years to come. 

Benidorm may be the town that doesn’t sleep, but it’s also a destination where you can live the Mediterranean lifestyle, savour delicious cuisine and discover nooks and crannies that you never imagined could belong to the realm of reality. You coming?